In January 2009, Andile Cele founded Designer Original Products Enterprise (DOPE) with a clear vision and a passion for well-designed lifestyle products. Recognizing a gap in the market, Cele launched DOPEstore in April of that same year, establishing a retail space that quickly became a cornerstone of artistic expression and youth culture.

Over the past seven years, DOPEstore has evolved into more than just a retail destination. It has become a vibrant culture hub, curating and influencing youth subcultures and a lifestyle inspired by the artistic elements that extend beyond the realm of fashion. Embracing the fusion of art, music, and people, DOPEstore has become a focal point for the creative energy and collective spirit of its community.

In a significant milestone for the brand, DOPE showcased its collections at SAFW (South African Fashion Week) last year. This marked a pivotal moment in the brand's journey, as it gained recognition and acclaim within the fashion industry. Continuing its dedication to promoting creative art in fashion, music, and diverse cultures, DOPE regularly hosts DOPEisCulture events, engaging with fans and local communities to celebrate and promote the influence of creativity.

DOPE's first show at SAFW in 2015 was a groundbreaking and experimental endeavor. Deviating from traditional runway norms, the brand opted to feature real street fashion influencers rather than conventional models. The runway came alive with a collection of DOPE peers and iconic individuals hailing from the ever-evolving street fashion scene and various youth subcultures. By challenging convention and going against the grain, DOPE asserted its unique identity and continued to push the boundaries of creative expression.

Soweto Fashion Week has provided DOPE with a remarkable platform to showcase its collections to a fashion-focused and inspired audience. The brand has captivated audiences with its women's collection, receiving an enthusiastic response and sparking excitement within the industry. Each season, DOPE unveils five distinct collections—DOPEwhite, DOPEorange, DOPEblack, DOPEplus, and DOPEhomme—each representing a unique facet of the brand's creative vision and aesthetic.

Andile Cele's entrepreneurial spirit and commitment to artistic expression have propelled DOPEstore to the forefront of the creative landscape. With an unwavering dedication to curating and influencing subcultures, DOPE continues to redefine the boundaries of fashion, inspiring individuals to embrace their unique identities and celebrate the power of creativity.

1984 -
Nationality: South African
Residence: OOVOOKOO
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